body quick move

No filter selfies, no confidence
The new appearance of enlarged pores
and fine lines
When the skin feels dry and less bouncy...

Introducing the new low irrita-
tion retinol firming cream, sold
out within 5 minutes of its
pre-launch through Amore Mall.

No-Filter Skin Firming with
Mild Retinol

Bakuchiol Retinol Cream

  • firmness improvement* 22%
  • pore tightening effect* 26%

#hydrating and firming cream #mild retinol

  • Skin

    4 signs of early skin aging
    (elasticity, pores, wrinkles, dryness)

  • Skin


  • Main

    Bakuchiol, Retinol

*Clinical results after 4 weeks of use

  • 피부 고민

    4대 초기 노화
    (탄력, 모공, 주름, 건조)

  • 95% 순수 레티놀

    탄력 효능

  • 바쿠치올

    레티놀 유사효능 성분
    항산화 효능

Why We Made

Development process with the participation
of influencer friends and customers.

You understand that retinol is great but
are worried about the irritation?

We now have a mild and easy
retinol firming cream that can
be used on the entire face,
twice a day!

Co-development with 37 influencer friends and
customers with various elasticity concerns.
: 8-month process on the concept,
ingredients, benefits, feel, fragrance

  • I'm worried about fine lines around the eyes, smile lines and elasticity.
  • I want to have a confident jawline that looks firm from any direction.
  • I need a mild firming cream that doesn't feel sticky.
  • I want to tighten the pores around the cheeks and nose.

How It Works

Mild yet effective ingredients

Firming cream with a mild,
8-free formula featuring a golden blend of
'bakuchiol', a retinol alternative, and
'pure retinol' to 3D hydrate, firm and
smooth the face contour.

Bakuchiol, Pure Retinol
  • Bakuchiol

    Bakuchiol is extracted from bakuchiol seeds,
    an ingredient used in Indian Ayurvedic medicine
    that has similar benefits with retinol.
    It is celebrated as a next-generation and
    natural alternative to retinol with an
    anti-oxidation effect.

  • Retinol

    The firming effect is obtained
    by blending pure retinol from Germany with
    other ingredients without the encapsulation
    process thanks to AP's continued research
    on the skin suitability of retinol
    (over 560 in-vitro and in-vivo tests).


  • 4600ppm of low molecular weight collagen
  • Skin hydration
  • Skin protection


Reasons To Believe

Created and tested by customers,
22% firmness improvement and
26% pore tightening effect*

*Clinical results after 4 weeks of use

  • Tester 1

    Customer developer Heo Sung-eun,
    24Y, choreographer

    I was worried about the
    wrinkles around my eyes,
    the saggy jawline seen from
    the screen and inner-skin dryness because
    I often wear full makeup and do deep cleansing.

    Skin firming, eye area wrinkle relief and
    10-layer hydration
    Visible improvements
    Skin firmness

    After 4 weeks of use 23%firmness improvement *Top 11/22 results

    Fine lines around the eyes

    Before use, After 2 weeks of use

    10-layer skin moisturizing

    10-layer skin moisturizing without use, 10-layer skin moisturizing right after use

  • Tester 2

    Customer developer Kim Eun-joo,
    36Y, cafe owner

    Unlike when I was in my 20s,
    smile lines or pores stand out
    when I take pictures and there's an overall
    loss of elasticity which makes me worry.

    Skin elasticity, smile lines, enlarged pores
    Visible improvements
    Skin firmness

    After 4 weeks of use 29% firmness improvement *Top 6/22 results

    Smile lines

    Before use, After 2 weeks of use

    Enlarged pores

    Before use, After 2 weeks of use

It feels amazing!

A truly special texture developed
with real friends.

Inside Rich Moist

Outside Smooth Plump

Micro particle control,
a technology unique to
Retinol developed to
create a texture that
would satisfy our
customer developers.

Smooth and dewy moisturizing
coat for the skin

Water molecules captured
in between plate-shaped
bentonite particles

Bentonite, Moisture


  • Anti-wrinkle cosmetics
  • Dermatologist tested
  • Hypoallergenic tested
  • Skin irritation tested on sensitive skin


  • Mineral oil
  • Polyacrylamide
  • Imidazolidinylurea
  • Triethanolamine
  • Synthetic color
  • Artificial fragrance
  • PEG surfactant
  • Paraben

How to Use

At the cream step of your skincare routine
in the morning and the evening,
take an appropriate amount and
gently spread along the texture
of the facial skin.

Recommended for

  • Those who have wanted to try retinol but 
     were worried about the irritation. 
  • Those whose skin dryness and 
     firmness cannot be improved using existing products.
  • Those who need a cream that allows
     easy intensive skincare. 
  • Those who have long lasting marks from 
     facemasks or sleep. 
  • Those worried about fine lines around the 
     mouth and eyes that weren't there before. 
  • Those worried about inner-skin dryness. 
  •  Those whose skin isn't like what it used 
     to be and have enlarged pores. 


  • Moisturizing
  • Elasticity
  • Anti-wrinkle

Water, Propanediol, Glycerin, Caprylic/Capric Triglyceride,
Methyl Trimethicone, Cetearyl Alcohol, Decyl Cocoate,
Glyceryl Stearate Citrate, Octyldodecyl Myristate,
1,2-Hexanediol, Panthenol, Polyglyceryl-3 Methylglucose
Distearate, Bentonite, Hydrolyzed Collagen, Hydroxyethyl
Acrylate/Sodium Acryloyldimethyl Taurate Copolymer,
Helianthus Annuus (Sunflower) Seed Oil,
Glyceryl Caprylate, Glycine Soja (Soybean) Oil, Disodium
EDTA, Ethylhexylglycerin, Daucus Carota Sativa (Carrot)
Root Extract, Adenosine, Butylene Glycol, Sorbitan
Isostearate, Sodium Hyaluronate, Retinol 330IU,
Bakuchiol 100ppm, Artemisia Argyi Leaf Oil, B-Carotene,
BHT, Tocopherol

Simple but solid. Beauty that is true to yourself.


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